It is not uncommon for potential sellers to be curious about the Auction Method of Marketing and advantages of taking their Real Estate to Auction.
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The seller picks the date of sale.
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The seller will not have an endless showing and marketing period lasting for months on end.
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The seller has immediate interest generated on their property.
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Your property will be exposed to a large number of buyers.
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An exciting atmosphere is created, with competition between highly interested buyers.
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The seller obtains true market value, not a list price that has been negotiated down.
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Buyers typically close in 30 days or less.
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Ongoing costs are eliminated, such as mortgage payments, taxes, insurance, and utilities.
As a seller, you will want to know the difference between an Absolute and a Reserve Auction. When an Absolute Auction is conducted, the Real Estate will sell regardless of price. This type of auction generally brings more buyers to the table. When holding a Reserve Auction, the seller has the last right of acceptance or refusal if the bid is unreasonably low.
If the Real Estate was listed in the traditional manner prior to selling at Auction, sellers often are curious as to why someone would bid at a Real Estate Auction on their property, when no one made an offer while the property was listed traditionally. Many people are not aware of the listed property. The Auction method of marketing promotes the Real Estate in a relatively short period of time to a larger audience and creates the sense of urgency. Many times, the traditional listing carries an unreasonably high asking price and potential buyers will not make a lower offer. With the Auction method, the price is never negotiated down because there is no list price. Time and again, A. Smith Auction Group has realized many thousands of dollars more for the seller than what the presale expectations have been. There is no ceiling on a Real Estate Auction Event.
A Real Estate marketing specialist from A. Smith Auction Group will visit with the seller and evaluate the Real Estate to be sold. A. Smith Auction Group will provide the seller will a comprehensive marketing campaign tailored to the seller’s individual property in order to attract the highest number of interested buyers.
Upon listing the Real Estate, our marketing consultant will place a “Coming Soon” sign on the property in 24 to 36 hours to begin attracting interest. A photo shoot will take place and information on the property will be gathered. The marketing campaign specifically tailored to the individual Real Estate is processed through web media, print campaigns, telemarketing, radio media, virtual tours, and brochures. Property Information Packets (PIP) will be available to prospective buyers. A. Smith Auction Group team specialists stay in contact with the seller to provide the latest information on the campaign process right up to Auction day.
........A Better Choice ........A Better Way